What does business continuity planning (BCP) primarily outline?

Business continuity planning (BCP) primarily outlines procedures to maintain business functions during disruptive events. The central aim of BCP is to ensure that an organization can continue to operate and deliver its products or services, even amidst unforeseen challenges such as natural disasters, cyberattacks, or other disruptions.

In practice, BCP involves identifying potential risks and developing strategies to manage and mitigate those risks effectively. This includes creating contingency plans that detail how to maintain essential operations, protect critical assets, and ensure the safety of employees. The focus is on resilience, allowing the organization to quickly adapt and recover from interruptions to minimize impact on business operations.

The other options pertain to specific areas that, while important, do not capture the essence of BCP. Enhancing data recovery processes, increasing marketing effectiveness, or conducting employee evaluations are not central to the ongoing maintenance of essential business functions in times of crisis, which is the core objective of business continuity planning.